Free Online Search Engine Optimization (SEO) Tools
The key to a "search engine friendly" website is to know what search engines want.
1. Meta Tags
The meta tags go inside of the head section of your website. This tells the search engines the main algorithms of your website, such as the description and keywords.
META tags are what are used to provide relavent information about your website. There are many different types of META tags but the one that can affect ranking are the Keywords META tag and the Description META tag.
Keywords META tag:
This tag contains keywords relevant to a page. In the past search engines referenced this to determine how to rank a particular page. However many people started to abuse this and stuffed the tag with keywords that were not relevant to the content of the page. This confused search engines and subsequently returned weaker search results. To combat this less and less emphasis has been placed on the Keywords META tag. However this does not mean that it is entirely useless.
Description META tag:
In the past this tag was used to specify the text that would appear in search engine results alongside the link to your site. Keywords can be placed into this text to influence ranking.
Descriptions placed into this tag should be very descriptive of the page or site they reside in. Include a few relevant keywords/keyphrases that you are optimizing for in the description and try to limit its length to 25-30 words. Also try to use no more than two sentences.
Use our free tool below to make your meta tags online.